Ecom Diaries
Kick off your week with Ecom Diaries, the newsletter founders actually read. I’m Ollie, a 3 x founder with 15 years building brands from the ground up. Sign up to get the tactics and insights I use to help DTC brands grow smarter and scale faster.
Stop Guessing Your Customer + The Cost of Generic Discount Codes
Happy Monday! Welcome to this week's episode of Ecom Diaries. I've got a bunch of hands-on tactics for you this week, so get your notebook and a fresh brew. Let's do this! Kicking things off, this week's article is How Well Do You Really Know Your Customer? Plus my recommended reads for the week:Turn Social Engagement Into Owned Growth, Meta Andromeda Mini-Course, and ChatGPT Ads Are Coming. Here's Everything You Need To Know. And lastly, in this week’s DTC Tactic, I share how to make your...
My Quick Fix Email Strategy + The Ultimate Retention Program
Happy Monday! Welcome to this week's episode of Ecom Diaries. I've got a bunch of hands-on tactics for you this week, so get your notebook and fresh brew. Let's do this! Kicking things off, I've put together My Quick Fix Email Strategy. Plus my top reads for the week:How To Hire a Meta Ads Agency Without Getting Ripped Off, What the Fastest-growing Shopify Brands Have in Common, and The Ultimate Customer Retention Program That Actually Drives Repeat Revenue. And lastly, in this week’s DTC...
What To Do When Growth Stalls + The Cost of Conversion
Happy Monday! Welcome to this week's episode of Ecom Diaries. Sorry for not sending an email last week, I was hit with the flu. But I'm back better than ever for this week's episode. And I've got some big things to discuss. This week, I'll be talking about What To Do When Growth Stalls. Plus this week's recommended posts ...What Does That Conversion Actually Cost? Why Meta’s GEM + Andromeda Make Creative Your New Growth Engine, and How to Break Through the £5m Ceiling. And lastly, in this...
Your 2025 Wrapped + The Biggest Scaling Mistake You're Making
Happy Monday! Welcome to this week's episode of Ecom Diaries. I hope you enjoyed the holidays and are getting ready for a new year. Last week, I shared Part 1 of Why You Need An End Of Year Review, and this week I've got Part 2 for you. Plus this week's recommended posts and pods ...How To Make AI UGC Creatives That Look Real, The Biggest Scaling Mistake in Meta Ads, and What OpenAI Merch Means for DTC. And lastly, in this week’s DTC Tactic, I share the importance of your hero image. Let's...
Your Year In Review + How To Double Your Email ROI
Happy Monday! Welcome to another episode of Ecom Diaries. This week, I’ll be sharing Part 1 of Why You Need An End Of Year Review Plus this weeks recommended posts and pods ...The Dashboards That Make Millions, The 80/20 Of Email Revenue, and How To Keep Your BFCM Customers. And don’t forget to stick around for this week’s DTC Tactic at the end of the email. FEATURED POST: Ollie Aplin 3 x Founder | CMO & Creative Strategist Why You Need An End Of Year Review. I’ve split this into two parts...
Your Creative Is Costing Your Growth + How To Make Founder Ads
Happy Monday! Welcome to another episode of Ecom Diaries. This week, I’ll be talking about why It’s Not You. It’s Your Creative. Plus my recommended posts and pods ...How To Make Founder Ads That Actually Convert, Shopify Winter ’26: The Features Worth Your Attention, and 10 Ways to Get More Profit in 2026. And don’t forget to stick around for this week’s DTC Tactic at the end of the email. FEATURED POST: Ollie Aplin 3 x Founder | CMO & Creative Strategist It’s Not You. It’s Your Creative. I...
My Ecom Predictions for 2026 + Why Your Ad Copy Is Killing Your Ads
Happy Monday! Welcome to another episode of Ecom Diaries. This week, I’ll be sharing My 3 Predictions for E-commerce in 2026. Plus my recommended posts and pods ...How Ben Francis Went from Pizza Delivery to a Billion-Dollar Fitness Brand, What To Do When One Ad Gets All the Budget, and How To Supercharge Your Workday. And don’t forget to stick around for this week’s DTC Tactic at the end of the email. FEATURED POST: Ollie Aplin 3 x Founder | CMO & Creative Strategist My 3 Predictions for...
Beat the Q4 Hangover + Most Brands Measure Profit Wrong
Happy Monday! Welcome to this week's episode of Ecom Diaries, where I share the real lessons, wins and mistakes from a decade inside DTC. Let’s dive in... This week, I’ll be sharing How to Avoid The Q4 Hangover. Plus major tips on:Useful Measurements for Profitability, Writing Copy That Converts, and How To Perform a Brand Health Checklist & Why. And don’t forget to stick around for this week’s DTC Tactic at the end of the email. FEATURED POST: Ollie Aplin 3 x Founder | CMO & Creative...
10 Years, 10 Lessons + Shopify is Losing You Money
Happy Monday! Welcome to the first episode of Ecom Diaries, where I share the real lessons, wins and mistakes from a decade inside DTC. Let’s dive in... This week, I’ll be sharing 10 Lessons From 10 Years of Building MindJournal. Plus major news on:How Andromeda Has Changed Meta Advertising, Why Your Shopify Tech Stack is Killing Your Margins, and 8 Simple BFCM Fixes That Dramatically Improve CX. And don’t forget to stick around for this week’s DTC Tactic at the end of the email. FEATURED...
Kick off your week with Ecom Diaries, the newsletter founders actually read. I’m Ollie, a 3 x founder with 15 years building brands from the ground up. Sign up to get the tactics and insights I use to help DTC brands grow smarter and scale faster.